Born in Israel, I spent my formative years in the Arizona desert.
After earning a BA in Philosophy, I moved to Paris to study and work as a commercial photographer. Thereafter, I joined the Kennedys, a creative incubator run by Wieden+Kennedy Amsterdam. Intermittently, I was a product manager for Ride (now Rlink), a motorcycle IoT platform. Since 2013, I served as partner and managing director of the design consultancy Bonsoir Paris.
